AAVA are a newly formed architecture practice based in London and Helsinki who have particular experience in high quality and sustainable house design. We were asked to create a robust and flexible identity to reflect their core values and contemporary aesthetic. Our solution for the logo provides this by using a geometric reworking of the name into a 'block', its formal simplicity enabling it to stand out. This approach is extended to the typographic layout of their stationery and the structured design of their website.