Hetty Hope is a new range of home cleaning products made entirely of non-chemical ingredients such as tea-tree oil, vinegar, baking soda and lemon juice. With environmental concerns as its raison d'être the company takes a timely look to the past with an old-fashioned approach to cleaning the home whilst providing visibly better results than bleach and detergent based products. The products are mixed by hand and use 100% recyclable packaging sourced from post-consumer sources. They can then be refilled eliminating wasteful packaging and everything associated with that. The identity that we have designed for Hetty Hope is intended to have a modern feel whilst reflecting its make-do-and-mend sensibility.