We were asked to develop a bold and inventive visual identity for the marketing and exhibition materials. Aware that we would be unable to use any images of the artists' work we chose to highlight the letter 'J' - as in 'J' for Jerwood and 'J' for Jewellery. As well as the geometric 'J' mark at the campaign's centre, a palette of devices were employed to articulate the identity including a graphic 'diamond' shape and the colour gold which were used as references to more commonly held understandings of jewellery. We also commissioned and art-directed photographer Neil Bridge to position the work within the context in which it is made.