Sevil Peach is an award-winning architecture and design practice renowned for their work for clients such as Vitra, Microsoft and Deloitte. Operating for over 10 years under the name Sevil Peach Gence Associates, they had never really addressed their own brand identity. We were commissioned to realise an entire brand overhaul that would emphasise the contemporary nature of their work whilst maintaining an understated sophistication that would imply their experience and reputation.
Starting by shortening the practice's name to Sevil Peach, we developed a customized typeface in order to deliver a logotype with the very specific nuances to make this unique name instantly recognisable. The typeface has been implemented across all of the brand collateral that we have designed. Taking a cue from the practice's name as well as the confident use of colour in their projects, the stationery items have been printed using a peach-coloured Pantone.