Refugee Week is a UK-wide programme of arts, cultural and educational events that celebrate the contribution of refugees to the UK, and encourages a better under-standing between communities. For 2009 they launched the 'Simple Acts' campaign which is about inspiring individuals to use small, everyday actions to change perceptions of refugees. Consisting of 20 actions that can be done by anyone it encourages people to learn and interact with refugee groups.
We were chosen from a shortlist to design the visual identity and marketing materials for this campaign. Our solution was to design a journal notebook in which the actions are illustrated by hand. The motif of a piece of tape is used to emphasise the immediacy and achievable nature of the campaign's objectives. We asked illustrator Karin Akesson to realise the drawings.
